Two ways to work together
Consulting
For Organizations
For nonprofits and mission-driven organizations ready to move with clarity and intention — I partner with executive directors and founders to turn bold ideas into sustainable strategy and systems that actually work.
Personal Coaching
For Individual Leaders
You've built something real. But you feel the gap between where you are and who you're becoming. The Aligned Life System™ is a custom framework for high-capacity women ready to lead with clarity, live with intention, and stop leaving themselves out of the equation.
For Organizations
True North Strategy Group
Strategic consulting for nonprofit and mission-driven organizations navigating growth, capacity constraints, or critical inflection points. I work with a selective group of clients where the fit is right and the impact potential is real.
If I'm not the right partner for your work, I'll tell you clearly and help you find someone who is.
True North Consulting
The Work We Do Together
Who this is for
✦ Nonprofit executive directors navigating growth or transition
✦ Mission-driven organizations with a strategic gap at the leadership level
✦ Social impact, human services, and public health organizations
✦ Leaders who want a thinking partner, not just a task manager
✦ Organizations seeking grant funding with a credible, strategic voice
✦Founders building infrastructure for scale and sustainability
Fractional Chief of Staff
Organizational Strategy
Grant Writing & Fundraising
Executive-level strategic partnership on a fractional basis. I embed into your leadership team to manage priorities, advance initiatives, and protect your capacity to lead.
Strategic planning, program development, and decision support for organizations at inflection points — new leadership, growth, restructuring, or mission drift.
Compelling, research-grounded proposals and fundraising strategy rooted in a deep understanding of funder priorities and mission alignment.
For Individuals
The Aligned Life System™
For high-capacity women leaders who are succeeding by every external metric — and quietly wondering if this is actually what they wanted.
The Aligned Life System™ is a transformative framework for leaders who are ready to close the gap between their ambition and their actual life. Not by doing less, but by building a life where what you do, how you work, and how you live are no longer in conflict.
The Aligned Life System™ is launching end of June. Be the first to know when enrollment opens and get early access to the framework.
Sustainable Momentum
4
Creating forward motion that doesn't require running on empty to maintain.
Embodied Leadership
3
Leading from your actual values — not from fear, obligation, or habit.
2
Strategic Structure
Building systems that protect your capacity and reflect your actual priorities.
1
Clarity & Direction
Defining what alignment actually looks like for you, beyond generic success metrics.
The Framework
Amanda A. Nielsen, MPH
Strategy with heart. Vision with a plan. Impact that grows through you.
10+
$500k+
Years in Nonprofit & Public Health Strategy
In Grant Funds & Individual Donations Secured for Small Mission-Driven Orgs
MPH
100%
Master of Public Health · Executive-Level Experience
Selectivity — Every Engagement Is a Strategic Fit
I'm Amanda Nielsen — a public health practitioner, nonprofit strategist, and the founder of True North Strategy Group. I've built my career at the intersection of mission-driven work and grounded, strategic execution, serving in senior leadership roles at a government human services agency and managing large-scale community impact initiatives.
I now bring that depth of institutional experience to organizations and individual leaders as a fractional Chief of Staff and consultant. My approach is direct, high-signal, and grounded in what actually moves organizations forward, not what sounds strategic on paper.
In addition to my consulting work, I'm the founder of The Aligned Life System™, a framework and coaching practice for high-capacity women leaders who are building meaningful careers without burning down the rest of their lives.
Client Impact
Jiana Murdic, Founder & Executive Director
Jill Miller, Special Projects Advisor
“Amanda brought clarity, consistency, and care to every aspect of her work with us at Jeremiah Program. She helped establish repeatable systems that strengthened our infrastructure and planning — from calendar and governance rhythms and systems to how we generated and used feedback and insights across the organization. Through her curiosity, humility, and steady follow-through, she added value to every project and conversation. Amanda became an unsung hero, trusted and respected by everyone she worked with. What began as bridging a moment in time evolved positioning us for the next phase of the organization’s growth.”
Pranati "Pranoo" Kumar, Founder and CEO/ Education Leader
"Working with Amanda and True North Strategy has changed my life and the trajectory for Get Fresh Daily. Amanda is a brilliant thinker, visionary and organizer who has taken my hopes and dreams as a founder of our grassroots organization and spun them into a clear and concise course of action. Since working with Amanda and True North Strategy, GFD has upleveled significantly. We have been awarded numerous grants and prestigious partnerships, making me feel more confident as a leader and for the direction of our organization. Amanda is a consummate professional, a trusted partner and confidante; I know my future is in good hands with her and True North Strategy. I cannot recommend her enough."
"If you’re thinking about working with Amanda, do it. She has a rare gift for holding space that feels both sacred and practical — she sees you fully, helps you get to the heart of what matters, and reminds you of your own brilliance. Working with her is not just about professional development; it’s about transformation, clarity, and reclaiming your power with grace and intention."
Let's find your True North
Start a converstation
Whether you're looking for a strategic consulting partner, exploring The Aligned Life System™, or curious whether any of this is the right fit, the first step is a conversation.
amanda@truenorthsg.org
+1 (917) 908-8801
Join me on Substack
From Alignment,
With Abundance
Big transitions ask more of you than a better strategy. They ask you to get clear on how you lead yourself first. From Alignment, With Abundance is where I write honestly about that journey — integrating structure and soul while running a business, homeschooling two boys, and showing up as a present partner. For leaders who want both the strategy and the whole, real life behind it.